The black swan event of the 21st century has without a doubt been COVID-19, a pandemic that has reshaped the way society organizes itself. With widespread lockdowns and quarantines in place, consumers and corporations alike have had to reorient themselves to a new way of living that means more and more of our previously in-person interactions now take place online.
Almost every industry has been affected by the pandemic, especially direct-to-consumer brands and businesses that need to service large customer bases. Now that the new-normal is remote and digital, companies are integrating outsourced customer service offerings to reach, service and cross-sell consumers.
The Post-Pandemic Picture
The rapid integration of internet services across the planet and consumers’ pandemic-induced push into them has meant that business has gotten even more competitive over the past few years. Consumers now have a wide variety of brands, products and services accessible with just the tap of a smartphone screen, equalizing the playing field and allowing for the penetration of upstart firms alongside with the entrenchment of bigger players as well.
This is why it’s more vital than ever before for companies to create strong customer support teams to boost customer retention and create strong value propositions to attract new clientele.
The data back this up: surveys indicate that half of customers expect special treatment and status from the brands they do regular business with and utilize customer service as their top proxy for whether or not to trust a brand and do repeat business with it. Some studies indicate that a full one in four consumers expect proactive service from brands with which they interact.
In order to keep up in today’s extremely interconnected world businesses have to up their customer service offerings and provide top-notch communication, follow-up and detailed offerings to consumers. Read on to learn about the biggest trends to watch out for in customer service this year and how outsourced customer service offerings can help your firm achieve these goals.
Omnichannel Messaging Apps
With more people staying indoors and avoiding crowded stores, malls and indoor spaces due to lockdowns and quarantine restrictions, customers are going fully digital. Over half of online shoppers have indicated that they bought from an online retailer they’d never heard of before the pandemic, and a full 80% expect to stay with them.
Brands have turned to Messenger, WhatsApp and other popular messaging apps to handle the deluge of new customer service questions and requests accordingly. These messaging apps are widespread and easy to use, making interacting with your customers easier than ever before.
Millennials and younger users in particular have flocked to these apps, leading to over half of companies deciding to roll out new messaging channels to support customer service offerings.
With live chat dominating as young consumers’ preferred method of communication, outsourced live chat offerings are becoming extremely attractive to firms looking to seamlessly deploy remote customer service representatives at scale and economical rates.
Chatbots and Automation
Oftentimes a consumer’s question has been asked before, and businesses are utilizing automation to generate automatic answers to the most common questions. This allows businesses to handle high-volumes of customer questions and provide accurate information to consumers.
This helps protect the company’s image and promotes customer loyalty by helping consumers troubleshoot quickly. Automation allows your team to handle all your customers’ questions while reducing wait times and the burden on the customer service team.
FAQs and automated responses have helped 71% of companies manage their influx of customer service requests over the course of the pandemic. With advancements in artificial intelligence and machine learning enabling computers to answer more and more questions with each passing year, automation needs to be part of your business’ customer service strategy to help drive brand loyalty and improve your online image.
Remote Support Technology
With the full consequences of the pandemic still being played out, the prospects of returning to in-office work seem as hazy as ever. Now that workers have been pushed to working remotely for almost two full years, many firms and employees have grown accustomed to remote work setups.
Businesses working with BPO providers have utilized remote staff to help in-house employees handle large volumes of customer service requests for decades already. As more businesses go virtual with their customer service, it’s become easier than ever to work with an outsourcing vendor to implement offshore customer service teams that can handle almost all a business’ customer relations needs.
This allows a business to protect its employees’ health and save time, money and resources, allocating its energies to core competencies and diversifying its revenue streams.
To take full advantage of the remote support trend, however, businesses need to invest in remote support technologies that empower them to monitor, interact with and keep track of customer support representatives. These technologies allow employers to collect data on customer service representative performance on key metrics such as ticket resolution, wait times and customer satisfaction.
These technologies are paving the way for managers to stay on top of customer service and drive their business forward with ever-improving product offerings.
The New Normal: Adaptation
With the lockstep march towards digital integration across all aspects of the consumer journey, businesses must now adapt towards offering perennially-available customer service. In order to stay on top of the competition and attract new customers, businesses must get used to constantly adapting to the new business environment and the challenges of new technologies disrupting the field.
Implementing dedicated customer service teams can be distracting and difficult for many businesses whose core expertise lies in other areas. This is why many businesses are turning to outsourcing providers such as Sara Call Center to help keep up with their customer service needs.
Discover Outsourced Customer Service Today!
By outsourcing your customer service needs to Sara Call Center your firm can enjoy savings of up to 70% with our cost-effective labor practices. We take care of screening, hiring and training for you to help your firm retain customers, boost its bottom line and keep growing at steady rates.
Get in touch today to learn how Sara Call can provide your firm with outsourced customer service offerings.