Today’s global economy is hyper-connected and supersaturated, meaning your consumers have endless choice when it comes to the products and services your business provides; it’s easier than ever to lose a customer who in the past may have chosen to stay with your brand for future purchases.
It can cost anywhere from 5-25 times more to find new clients than it does to upsell an existing one, so businesses are always looking for ways to retain customers and cross-sell them on different products and services to increase the business’ bottom line.
To boost customer retention your company needs to understand the consumer.
Did their last interaction with your brand leave a favorable impression? Or did a customer service representative leave a bad taste in their mouth? Are they complaining about the last interaction they had with your brand, or raving about it? All of these are questions that market research surveys can find out for your brand and help you act upon.
What We Provide
Sara Call can conduct customer surveys to inquire into customer satisfaction following a recent sale with open-ended questions, rating scale questions or a combination. The data is then gathered and used to make improvements and assure success in future sales transactions.
Market research helps you understand your consumer better by examining different areas of customer satisfaction to examine why one customer comes back whereas the other leaves, never to return. We help you put out small fires before they spiral into infernos and identify your markets’ most significant current challenges to gain ideas on how to find new customers in the future.
Why Sara Call?
Even though market research is highly valuable, many firms struggle to conduct their own post-transactional surveys as survey design, implementation and analysis takes time and energy most companies need to spend on their core business areas of concern. Hosted Survey, a market research firm, found that conducting even just 200 phone interviews can cost firms anywhere from $5,000 to $15,000! That’s not tenable for small to midsize businesses looking to understand their customers better.
Benefits of Market Research
Market research can help your firm find customers quickly to identify the happiest and unhappiest respondents for follow-up, address questions before they become issues for your brand, ensure positive brand interactions and impressions with new customers and build repeat business and referrals. Surveys help you run your business efficiently by adjusting customer service training according to real-world research and acting upon customer feedback.
With extensive experience in the market research field, let Sara Call be your trusted partner in getting to know your customer better. Build stronger business practices to expand your sales and improve customer retention.
With research indicating that the average dissatisfied customer who has had a negative experience with a brand will go on to tell 9-15 people about it, companies cannot afford to not find the discontented users and stop them from affecting others’ perceptions of your brand! 96% of unhappy customers never issue a formal complaint, and 91% simply leave and never come back.
Outsourcing your market research activities to Sara Call ensures that you receive high quality data on why and what your customers are feeling about your brand at a fraction of the cost and energy of doing it in-house. We will help your business identify strengths and weaknesses in the sales process and help boost the company’s bottom line by informing you on how to foster loyalty among customers.
Outsource with Sara Call Today
Your firm is positioned to grow and do its best when your staff are free to focus on long-term initiatives and strategic planning rather than getting distracted by time-consuming logistical and administrative duties. At Sara Call, our highly accomplished management team will help you identify outsourcing solutions to save your company time and money.
Dedicated Virtual Assistants
We are ready to tackle any challenge and put your firm on the path to success: from outsourcing customer care and lead gen to cold calls and direct marketing, we are here to help transform the way you do business.
Since 2012 we’ve helped our clients find new customers and cut costs through a variety of services including telemarketing, back-office servicing and data entry. Contact us today to schedule a consultation.